Gaillardia pulchella is an annual or short-lived perennial herb, 10-60cm tall, hairy.
Leaves alternate, narrow, to 15 cm long, 2.5 cm wide, margin entire to pinnately lobed.
Flowers purple, tip sometimes yellow, rays 1-2 cm long, disk 1-2.5 cm wide, much like G. aristata.
Wetland status: UPL.
Frequency in NYC: Very infrequent.
Origin:Western US and Mexico.
Habitat: Dry, sandy soil. Usually escaped from cultivation.